Overview
No system can truthfully guarantee that every email avoids spam, but KREP can still support stronger deliverability discipline.
This article explains the practical measures you need both outside and inside the application.
How to use it in KREP
- Configure a reputable SMTP path and verify SPF, DKIM, and DMARC on the sending domains.
- Warm up sending behavior gradually and avoid blasting poor-quality or scraped lists.
- Keep templates clean, branded, and relevant with a realistic cadence.
- Monitor bounce, complaint, and engagement signals continuously.
What to monitor
- Bounce rate.
- Open rate.
- Complaint signals.
- Sending-domain reputation.
Best practices
- Treat consent and list quality as deliverability controls.
- Separate transactional and marketing sending where possible.
- Review content and DNS whenever inboxing weakens.
Related KREP modules
Email Settings, MA, DNS
Search topics covered
email deliverability, spf dkim dmarc, avoid spam folder