Overview
A pipeline is useful only when each stage represents a real commercial milestone and expected next action.
This article helps you create a funnel that improves execution instead of becoming a colorful list of stale deals.
How to use it in KREP
- Define stages that match your real journey from qualification to closure.
- Attach follow-up expectations and reminders to each stage.
- Use proposals, estimates, and tasks as evidence of momentum.
- Review stuck deals every week and remove dead records.
What to monitor
- Stage velocity.
- Owner follow-up discipline.
- Win rate by source or offer.
Best practices
- Do not create too many stages.
- Coach from evidence, not assumptions.
- Keep movement tied to real customer actions.
Related KREP modules
Leads, Proposals, Tasks
Search topics covered
sales pipeline, follow-up cadence, deal management kenya