Overview
Multi-step campaigns convert better when each channel is used for the right purpose and timing.
This article explains how to coordinate email and SMS instead of blasting contacts from every direction.
How to use it in KREP
- Use email for explanation, proof, and longer-value messages.
- Use SMS for short nudges, reminders, or urgent follow-up prompts.
- Map the sequence so contacts do not receive conflicting or repetitive messages.
- Review which step and channel actually moved the lead forward.
What to monitor
- Email opens and clicks.
- SMS delivery and timing.
- Signs of channel fatigue or unsubscribes.
Best practices
- Keep SMS short and branded.
- Coordinate channel timing deliberately.
- Follow consent and compliance rules.
Related KREP modules
MA, Emails, SMS
Search topics covered
email and sms campaigns, multichannel automation, sms marketing kenya